American privateer bike creator Harley Davidson has chosen to fly the Indian business. The company will make major changes in its operating model. Harley Davidson will close its plant in India. Eicher would benefit from the exit of Harley Davidson. Authorities say that Eicher will profit from Harley’s exit from India. Its influence is also being seen on Eicher stock today. The shares of Eicher Meters are currently showing a gain of 2.85 per cent at 2092.15.
Experts say that if a company’s service centre and production unit are not in the country, then there is a problem in servicing, maintenance and spare port mills of its product, so people will avoid buying Harley Davitation. Meanwhile, Eicher is going to launch several bikes in different segments under its Royal Enfield brand. In such a situation, Eicher will benefit from Harley’s departure from India.
Can tie-up with the local brand in India
- Harley Davidson may also try another option. In a separate statement for India, Harley Davidson has said that it will make a radical change in its operating model and market structure, according to a report in Economic Times, in partnership with Hero MotoCorp from India.
- Going to do under this, she is going to shut down her manufacturing facility in Haryana. With this, 70 of its employees can also be removed. However, the Harley Davidson dealer network will continue to service its old customers under the contract.
Harley Davidson sales were inferior in India
Harley Davidson is the market leader in the 750 cc and above category. Its market share is 60 per cent. The American motorcycle company is quite bullish about the Indian market. But during the last financial year, it has been able to sell only 2,470 units. Five years ago, it was selling double its motorcycle. 2,142 units were exported from India.